The essence of your company is unique. It’s what you hitch your programs, identity and investments to, so the more obvious it is, the more fully clients, partners, customers and even staff can understand and embrace it.
It’s essentially your brand – what you stand for, what you exist for, what you’re good for.
A little brand refinement can lead to extraordinary things, like a succinct tagline that galvanizes everything you do. Or a one-pager that clarifies and summarizes the company brand for all your stakeholders. A refreshed logo and colour palette. Or an updated mission, vision and values.
A Chilco Street consultation about the state of your brand, and how we might help to strengthen it, can be revealing. And productive. And might very well change everything, for the better.