The fun stuff, let’s face it, is creative brainstorming, landing on the perfect wording and producing dazzling designs. Getting positive press coverage doubles the fun. And watching your community engage with your work? Off the charts.
Not usually associated with a good time is project monitoring, evaluation and measurement. And, okay, it may not be all laughs, but it sure does position your project in the best possible light.
That illumination comes in the form of data intelligence: it proves you’ve met or exceeded your goals; it indicates the areas where more resources are needed; it supports your course corrections, expenditures and outcomes; and it informs the parameters of subsequent projects, saving time and money, a recognized career-building move.
A Chilco Street consultation on project evaluation puts in motion sound policies and procedures that form the foundation of project management and reliable data-gathering. That could be anything from a multi-level dashboard to measure social media engagement to a consumer feedback survey to ongoing website analytics to a respectful cross-divisional debriefing process. It all leads to a happy place with watertight metrics and welcome peace of mind.